INTERNET AFFILIATE MARKETING
Internet affiliate marketing has been a major breakthrough for the vendors and publishers in the online industry.Affiliate Marketing is a term defined as simply to put a client through the vendors’ product or services.Lets know that there are three main people in this activity,first is advertizer,second is affiliate(publisher) and third is network.Advertiser is who is connected to Network and Network is the online place where various advertisers are enrolled and publishers are who actually promote the products via their websites,blogs,newsletters and by various means like E-mailers,links etc..So the role of publisher becomes more important and so the rewards or incentives because once the buyers go for the product or services the publishers gets advertising revenue.
Internet affiliate marketing doesn’t only have to sale the product but to run the various advertising campaigns also as for example advertiser may like the clients to visit the product site i.e. clicks,may want leads or sign ups,infact these two steps have a much importance because the clicks and sign ups are ultimately converted to sell.So the advertising revenue doesn’t generate only from sell of the product but the clicks and sign ups or leads are also paid to the affiliates. There are various affiliate sites online where anybody can work as an affiliate and earn advertising revenue.
There are various advertisers connected to networks for different advertising campaigns like an affiliate might earn for clicks,leads and sale.Now how affiliate runs the compaign?its easy process as he can put the banner of advertiser to his website or may send the links of advertiser to different E-mail ids,can promote via social networking website,so the overall depends upon the visitor of your website,if you have a large numbers of visitors so the more chances of getting clicked and so the more leads and finally sale.Lets brief about pay per click module.
Pay per click (PPC)
is an Internet advertising model used to direct traffic to websites, where advertisers pay the hosting service when the ad is clicked. With search engines, advertisers typically bid on keyword phrases relevant to their target market. Content sites commonly charge a fixed price per click rather than use a bidding system.
Cost per click (CPC) is the sum paid by an advertiser to search engines and other Internet publishers for a single click on their advertisement, which directs one visitor to the advertiser's website.
In contrast to the generalized portal, which seeks to drive a high volume of traffic to one site, PPC implements the so-called affiliate model, that provides purchase opportunities wherever people may be surfing. It does this by offering financial incentives (in the form of a percentage of revenue) to affiliated partner sites. The affiliates provide purchase-point click-through to the merchant. It is a pay-for-performance model: If an affiliate does not generate sales, it represents no cost to the merchant. Variations include banner exchange, pay-per-click, and revenue sharing programs.
Websites that utilize PPC ads will display an advertisement when a keyword query matches an advertiser's keyword list, or when a content site displays relevant content. Such advertisements are called sponsored linksor sponsored ads, and appear adjacent to or above organic results on search engine results pages, or anywhere a web developer chooses on a content site.
Among PPC providers, Google AdWords, Yahoo! Search Marketing, and Microsoft adCenter are the three largest network operators, and all three operate under a bid-based model. Cost per click (CPC) varies depending on the search engine and the level of competition for a particular keyword.
The PPC advertising model is open to abuse through click fraud, although Google and others have implemented automated systems to guard against abusive clicks by competitors or corrupt web developers.